Art Fairs: Sellers and buyers, VIPs and opening access, observers and the selfie culture, Instagram hits that everyone tags and nobody remembers, and crowds, crowds, crowds. Seemingly lost in these convention halls of art gallery cubicles with their offerings of elegant, decorative, opulent, stuffy, coercive and inventive overload of visual inventories are the artists and the art lovers. Armory Week in New York is no different, with the except for one fair: SPRING/BREAK.

SPRING/BREAK gives you the one element that is missing in the standard art fair, the immersive museum exhibition experience. In their own words: “SPRING/BREAK Art Show, (the brain child of Ambre Kelly and Andrew Gori) is an internationally recognized exhibition platform using underused, atypical and historic New York City exhibition spaces to activate and challenge the traditional cultural landscape of the art market, typically but not exclusively during Armory Arts Week.”

It is a curator driven art fair that considers the intimate viewing experience within the large scale cluster format. Here, you can meet and talk to artists and curators directly as you explore in any direction you choose.

Last year, SPRING/BREAK reversed the corporate convention hall format that most art fairs embrace by having their show in the old Vanity Fair corporate offices in Time Square. Instead of art that complies to corporate cubicle fair format, art adapts, reacts, interprets, and even ignores the corporate environment. Each edition is unique and this year’s STRANGER COMES TO TOWN promises to deliver another exceptional experience, so don’t miss it!

The Seventh Annual Fair will be held from March 6th  – March 12th, 2018 at 4 Times Square. Passes can be obtained here: http://www.springbreakartshow.com/

Below are images from last year’s edition: BLACK MIRROR

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